Apple has filed a new trademark in Europe for “On the Level” which could be for a future Apple TV + segment as the international class under which it was filed first describes “On-going TV documentary series featuring entertainment, movies and biographical documentary series “. Yet overall, the international class covers a wide range of entertainment ranging from sports and podcasts, live concerts, augmented reality and more. Apple engaged the legal services of Locke Lord in Belgium to complete the filing with the European Union Office for Intellectual Property.
Apple registers the “On the Level” brand in Europe
Apple has registered its trademark under the 041 international class which covers the following:
“Ongoing television documentary series featuring biographies; entertainment services, namely, providing radio, television, films and podcasts in the fields of art and biographical documentary series; production and distribution of ongoing television documentaries; entertainment services in the form of current documentary series; providing online information in the fields of art, augmented reality and biographies; production and distribution of videos in the field of entertainment news, reviews, interviews and commentaries; providing online entertainment news and entertainment information in the fields of virtual reality and video game development; production of documentary series; providing online interviews with video game developers, creators and other notable persons in the field of video game development for entertainment purposes; educational services; development, production, distribution and presentation of radio broadcasts, television broadcasts, motion pictures, multimedia entertainment content and sound recordings; providing continuous television, radio, audio, video, podcast and webcast programming; providing entertainment, sports, music, information, news and current affairs programs by means of telecommunications networks, computer networks, the Internet, satellite, radio, wireless communication networks , television and cable television; providing non-downloadable entertainment, sports, animation, music, information, news, reality and news programs; providing websites and computer applications featuring entertainment, sports, music, information, current affairs, current affairs and artistic and cultural programs; entertainment information; news reporting; posting and presentation of reviews, surveys and ratings, and providing interactive websites and computer applications for posting and sharing reviews, surveys and ratings relating to educational programs, entertainment, films, theater, artistic and cultural events, concerts, live shows, competitions, fairs, festivals, exhibitions, exhibitions and sporting events. “
Apple’s Priority trademark filing was made in Jamaica under number 82148 filed in December 2020. It was filed in Europe yesterday June 03, 2021.
The mark only concerns the words “On the Level”.
There is currently a Apple podcast named “On the Level” by Bo Buchanan outside of Arizona. The show is described in part this way: “On the Level is a series of interviews conducted by Bo Buchanan, Arizona Lodge No. 2 in Phoenix, Arizona. Each interviewee is a Mason or a member of the Masonic family. While most of the interviews are with Masons from various lodges of the Grand Lodge of Arizona. “
It is not yet known whether Apple will have a legal problem trying to file an “On the Level” trademark in the United States due to the name of the podcast.