MeritB2B Receives Positive Rating from Outsell, Inc. Analysts


Rye Brook, NY, Feb. 16 12, 2022 (GLOBE NEWSWIRE) — MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has assigned MeritB2B a positive analyst rating following its recent acquisition of True Affecting . Outsell, Inc. praises MeritB2B’s impressive evolution into a completely data-driven marketing solution. After a series of strategic acquisitions, Outsell, Inc. analysis reveals that MeritB2B is now a strong data and analytics contender for leading B2B marketers.

“Joining one of our 10 companies to watch shows MeritB2B’s seriousness in bringing to market an integrated offering of B2B data, platforms and services as it evolves into a B2B solutions provider. Martech,” notes Randy Giusto, VP and Principal Analyst – Media and Marketing. Strategist, Outsell, Inc. “MeritB2B is leapfrogging from being a data-driven marketing contractor to becoming a comprehensive, data-driven marketing intelligence solution.”

MeritB2B now offers B2B marketing leaders a comprehensive offering including:

  • B2B data: one of the most comprehensive, rich and privacy-friendly B2B databases available on the market today
  • Intelligence and analytics: data and identity management, custom audience and targeting
  • Customer acquisition: customer acquisition, engagement, retention, optimization, audience targeting, personality development
  • Marketing Technology: database creation, data integration, hygiene services
  • Performance Marketing: Demand Generation, Lead Development, ABM, Digital Marketing

With True Influence, MeritB2B doubled the size of the company. According to Outsell, Inc., the deal “scratched several itch” including giving MeritB2B more intent data, an identity graph, cloud platform and broader services. MeritB2B now has a robust offering for B2B marketing leaders and has other growth plans that put the company on the map alongside major competitors.

“With a leading SaaS ABM B2B solution comprising 80 million contacts and deep integrations with major ecosystem players, True Influence further strengthens our full funnel offering. From here, we continue to grow through to the innovation of our combined data and technology teams,” said Rob Sanchez, CEO of MeritB2B. “We are thrilled to have Outsell, Inc. recognize our future evolution in the B2B marketing space.”

About Outsell, Inc.

Outsell, Inc. is the leading research and consulting firm serving executives operating in the data, information and analytics economy. Our solutions are backed by proprietary data, industry-leading analysts, thriving peer-to-peer communities, and a network of SME partners, all operating within a platform ecosystem. Through deep relationships, we ensure our clients make informed decisions about their strategy, competition, markets, operating best practices, and mergers and acquisitions. We stand behind our work 100%, guarantee results and are passionate about our clients’ success.


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About MeritB2B

MeritB2B, based in Rye Brook, NY, with 6 other offices in the US and UK, is the leading provider of B2B data, database products, digital solutions and performance marketing. The company leverages its industry-leading database technology platform and specialized analytics to enable the growth of B2B marketers. For more information about MeritB2B, visit


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